November 24, 2011 (Kuusamo, Finland) – Today will see the official launch of new FIS campaign known as Skiers and Snowboarders Say NO! to Doping – “Clean as Snow” in Ruka, Kuusamo, Finland.

Say NO! To Doping is an awareness campaign created by the World Anti-Doping Agency (WADA) for organizations to unite behind doping-free sport. FIS is fully committed to the fight against doping and is proud to launch the campaign with the support of the FIS Athletes’ Commission. At the FIS Nordic Opening in Ruka, all participating athletes are encouraged to promote the campaign through Clean as Snow material as well as signing a branded Clean as Snow glass in the finish area. During the 2011/12 competition season, all FIS Cross-Country World Cup athletes’ training bibs are also branded with the Clean as Snow logo.

The Clean as Snow campaign will be promoted at select FIS World Cup events across disciplines. For more information, please visit HERE or for Facebook HERE and Twitter HERE.