January 16, 2015 – On 18th January 2015, the 4th edition of World Snow Day will take place. The event is set to exceed previous numbers with 645 Events in 45 countries staging events to celebrate all things on snow.

The 4th edition of World Snow Day has added another nationwide event to the eight from the previous edition. Austria, Canada, China, Iceland, Latvia, Norway, Poland, Russia Sweden will stage events throughout their countries.

The nationwide events include: ‘Apen Bakke’ (Open Day) in Norway, where a record 103 resorts will open their doors to an estimated 130,000 participants for free skiing and snowboarding; School snow sports concept in Austria includes 138 resorts offering school children the chance to try snow sports for as little as five Euros; while in China 15 resorts across the country will support free and discounted passes for children.

In addition, World Snow Day in Latvia will see a record 113 events take place with lessons, safety demonstrations and fun races included. Canadian Ski Patrol World Snow Day will host over 20 events to show children the fun of snow sports with an emphasis on safety. World Snow Day Iceland has a record nine resorts hosting free or discounted ski passes for families. World Cup host Kitzbühel (AUT) will host a super World Snow Day with an abundance of activities.

Half price children’s lift passes at Serbia’s major ski resorts, Mongolia’s first World Snow Day with free lessons and passes at Sky Resort Ski Complex, Denmark’s debut World Snow Day snow soccer event and free instruction for adults and free lift passes at Killington and Pico Mountain (USA) are just a few of the other World Snow Day activities.

Other notable events include a snow festival in Shymbulak (KAZ); free ski and snowboard lessons from 44 ski and snowboard schools in Poland; ‘Everybody on Snow’ with various snow activities and free lessons in Stockholm, Norrkoping and Ornskoldsvik (SWE); with the Southern Hemisphere joining in the fun with World Snow Day in the sand  in Peru and a free children’s mountain tour in Bariloche (ARG).

FIS President Gian Franco Kasper said, “Many global events slow down or disappear by their third edition. This is not the case for World Snow Day. Organisers have shown that there is a strong global drive to bring children to the snow. I congratulate the Organisers of the 4th edition of World Snow Day, you are the best this event has ever seen.”

FIS would also like to thank its World Snow Day partners Audi, European Broadcasting Union, Eurosport, Infront Sports & Media, Best of the Alps and Sanetta, for their efforts to make World Snow Day a success.

Visit www.world-snow-day.com now to find out more!