July 05, 2013 (Hayward, Wisconsin) – Ben Popp is from Wisconsin’s Northwoods where the Cable-to-Hayward American Birkebeiner is run each February. Since June 1, he now finds himself as the new Executive Director (ED) of the American Birkebeiner Ski Foundation (ABSF) which owns the Birkie and other events. SkiTrax caught up with Popp to learn more about him, his plans for North America’s largest Nordic ski event, and how he plans to address the various challenges he faces.

Firstly, a slightly belated congrats on becoming the new ED of the ABSF. Rumor has it you are the youngest ED ever there…so how old are you?
Ben Popp: I just celebrated my 39th birthday yesterday. Thanks for the congrats; my twin boys Luke and Grant, 7, are very excited about moving to northern Wisconsin. I grew up in northern Wisconsin and enjoy challenges and the active lifestyle that can be found there.

And tell us more about yourself…
BP: I served five years as Executive Director of the SISU Nordic Ski Foundation, near Minneapolis-Saint Paul (Twin Cities), a similar ski group promoting an active outdoor lifestyle. SISU offers a wide range programs, hosting some 14 races annually, including eight ski races. Much of this is built around the Nordic Centre at Battle Creek, MN. As for the Birkie, I started doing it when I was 18 years old. I’ve done it maybe 17 times to date. My mom and dad ski it – the Birkie is part of our winter traditions. I enjoy mountain biking, road biking… I once pedalled the 3,000 mile Race across America from San Diego to Maryland nonstop. Currently I’m building my own house so I guess you could call me a “hands-on” kind of guy.

There are some obvious challenges ahead as Telemark Lodge, over whose land the the Birkie crosses, has closed again. In previous years, the resort has played a key role in providing other facilities and infrastructure for the Birkie. What are your plans regarding the Telemark Lodge can the event still do well without it?
BP: Marty Hall wrote a good article about this on SkiTrax.com – but no, we will not be looking to purchase Telemark Lodge! For sure, it is a huge part of the Birkie’s legacy and history, and it will be an integral part of its future. Birkie founder, Tony Wise, started a cool plan – skiing from Cable to Hayward. Unfortunately, it is likely Telemark will be closed this winter so we are negotiating easements to use the property. And if the iconic lodge is closed, the Birkie will use more tents.

We’ve talked to private partners who are supportive of private events and during the transition, they’re in. In a best case scenario Telemark Lodge could be open as soon as September, but even if it is not, we can operate things although conditions would not be ideal for our staff. We do have contingency plans…

Mortgage owners, banks, and previous owners all know the importance of Telemark Lodge to the Birkie. The same trails are used in other seasons and the Chequamegon Fat Tire (Mountain Bike) Festival sees 2,500 racers. The Birkie Trail Run Trail (including a marathon and half marathon) also takes place in September; we are hoping for 1,500 runners. We own the Birkie Trail Run, however, Chequamegon is a separate event that takes place on our trails.

We understand that during Birkie weekend, all resorts and motels are booked a year in advance in the communities within 30-50 miles of the Cable/Hayward area. Telemark’s closing will reduce an already tight supply of beds…could the Birkie attract more skiers if there were more local hotel rooms available?
BP: Yes, accommodation is a limiting factor. But trail width is even more of a limiting factor. We’re planning to put people onto gym floors and find places where they can crash for night. We are reaching out to other nearby communities in Wisconsin. From, there is the possibility to charter buses from larger population centres like the Twin Cities. Creative things like this are needed.

The Birkie sees some 10,000 Nordic participants each year, do you hope to expand the event?
BP: Yes, we intend to grow Birkie brand. The Birkie is a gateway to get more people skiing, hiking, biking… trail widening is important, as is security in light of Boston. We need to secure trail heads. To grow the race, we don’t want to sacrifice quality. Just to maintain things we need 2,000 volunteers which is approximately the total population of the nearby town of Hayward. We need strategies to maintain and grow the number of volunteers.

We don’t have an exact number of estimated participants down the road yet. But we want to see a classic trail all way to Hayward. This could easily add up to 3,000 skiers.

We offer other activities such as snowshoe events and sprints. The Birkie recently hosted a “retro knickerbiner” event with a few hundred participants. We have skijoring and family tours and a “fat tire” snow bike event. We had to cap the fat tire race at 300 participants.

Much of our website traffic is from beyond a three-hour driving distance. I guess that one-third of that traffic is from Illinois. And the Birkie already draws in skiers from 19 countries and 38 states. But our distance from the nearest major airport (Twin Cities) is a limiting factor…

How do manage wacky winter weather conditions and unpredictable snow cover?
BP: “Good trails are made in the summer” according to our trail manager. Trails have to be in good shape going into winter. We already spend $250,000 a year on trail maintenance and will be spending more. We’re looking at snow making; it’s not practical on the entire length of 90km of trails, but perhaps could be used in certain areas. Some people are surprised that the Birkie trails are open 365 days a year.

Thanks for your time. Good luck with your new job, the move, and building your new house.
BP: Thanks

December 27, 2012 (Canmore, AB) – Want to make a difference in the lives of girls in sports? Fast and Female is seeking an Executive Director. The Executive Director is responsible for the efficient and effective management and oversight of the organization’s global operations, including finances, budgeting, programming, marketing, communications, merchandising, fundraising, and staffing. The Executive Director shall ensure that all operations are consistent with the standards set by the Board.

ABOUT FAST AND FEMALE
Fast and Female is a not-for-profit society started in 2005 by Chandra Crawford, 2006 Olympic gold medalist in cross-country skiing. The organization’s mission is to ensure that girls remain supported, motivated, inspired, empowered to stick to sports and the healthy lifestyle. Fast and Female fulfills its mission of “Empowerment Through Sport” by hosting fun-filled, non-competitive initiatives all across North-America aimed at exposing young female athletes to inspiring female Olympians and elite level athletes. The young girls who attend Fast and Female events today will lead in the future, may it be as athletes, coaches, volunteers, parents, and community leaders. For more information about Fast and Female, visit www.fastandfemale.com

ROLE
Executive Director (reports to President and Chairman of the Board)

ACCOUNTABILITIES

Strategy/High level planning
– Oversee the short and longer term planning of Fast and Female programming (events, web-based programming, target groups ¡V youth, coaches, parents, ambassadors).
– Interfaces with Fast and Female Founder and Board to map out a short-term and long term strategies.
–  Plans out strategic initiatives and ensures optimal alignment with the interests of all Fast and Female stakeholders (participants, sponsors, donors).
– Develops strategic relations with key NSOs for the development and execution of programming.

Governance
– Plan out annual calendar of meetings.
– Prepare board meeting agendas and compile minutes.
– Prepare board meeting documents (management review, financials).

Finances
– Develops and maintains annual organizational budget as well as event-based budgets.
– Tracks and monitors all income and expenses on a daily basis.
– Issue cheques for invoices due.
– Interfaces with accountant to produce quarterly financial statements for internal purposes with the Board.
– Maintain appropriate relations with third party financial services (Moneris, PayPal, Eventbrite) for the collection of funds.

Programming
– Manage annual programming calendar.
– Establishes key contacts with local event hosting stakeholders.
– Effectively lead the planning, execution and debrief of Fast and Female events.
– Oversee the work of contractors involved in event planning, execution and debrief in other jurisdictions. (USA, Australia, Eastern Canada…) to ensure programming quality and consistency.

www.fastandfemale.com
– Develop, deliver and maintain web-based programming (Fast and Female TV, Fast and Female Facebook page, Fast and Female Power Hour, Fast and Female e-Newsletter, Fast and Female Amazing Tips Seminars for Parents and Coaches, Fast and Female Ambassador program).
– Track programming impact assessment (survey monkey, testimonials…).

Communications, Marketing and Media Relations
– Maintain communications and marketing strategy for the organization as a whole and for the specific programming components (events, Fast and Female TV, Fast and Female Facebook page, Fast and Female Power Hour, Fast and Female e-Newsletter, Fast and Female Amazing Tips Seminars for Parents and Coaches, Fast and Female Ambassador program).
– Manage and optimize communications channels (website, Facebook page, Twitter account, YouTube Channel).
– Ensure consistent usage of the Fast and Female brand guidelines.
– Develop and produce all marketing collateral (posters, logos, cards…).
– Develop and broadcast press releases relating to the organization and its programming.
– Develop and execute a strategy to ensure optimal media exposure for the organization and its supporters.

Fundraising
– Develop a strategy and oversee the successful execution of the retail merchandise program (online and event sales, inventory management, product replenishing, supplier relations, pricing strategies…).
– Develop a strategy and oversee the successful execution of the sponsor-raising and sponsor-retention program (maintain and update sponsor pitch documents, lead pitching initiatives, maintain relations with sponsors, identify prospective sponsors, ensure all contractual agreements with sponsors are fulfilled).
– Develop a strategy and oversee the successful execution of the donor-raising and donor-retention program (maintain and update donor pitch documents, lead pitching initiatives, maintain relations with donors, identify prospective donors, produce reporting documents to meet donors¡¦ needs and expectations).
– Develop a strategy and oversee the successful execution of in-king supplier contributors.
– Develop a strategy and oversee the successful execution of event-based fundraising initiatives (Sports Day in Canada, VIP cocktails, silent auctions…).
– Develop a strategy and oversee the successful application on grants.

Office and Operations
– Interface with third party to secure office space.
– Oversee resource management for contractors when necessary (computers…).
– Interface with key stakeholders for ensuring that the organization maintains appropriate insurance for events, retail program, and other.
– Ensures appropriate insurance coverage is in place for the organization’s activities.
– Keeps abreast of legal and other liability issues that concern the organization.

DESIRED KNOWLEDGE & SKILLS
– 3-5 years of progressive management experience
– Academic background in sports management/ communications/marketing/business/special events
– Strong events planning and hosting experience
– Strong sport background (either as an athlete, coach, or as an event planner)
– Strong comprehension of the sports system
– Strong computer skills (Internet, Word, Excel, PowerPoint, website content management, social media platforms)
– Strong interpersonal/people skills
– Strong communication skills (ability to speak in public in front of large crowds)
– Knowledge of legal and liability issues as they relate to event and brand management
– Basic accounting
– French/English bilingualism a strong asset
– Must be willing to travel
– Must be will to work on weekends and week nights

DESIRED WORK STYLE
– Extremely passionate about girls and sports
– Strong ability to work independently
– Self-directed
– Team Player
– Attention to details
– Can-do attitude
– Flexible mindset
– Highly flexible time commitment
– Honest
– Dependable
– Visionary
– Positive attitude
– Engaging leader

COMPENSATION
– Contract position
– 4 days of work per week (32 hours per week)
– 2 weeks paid vacation
– Salary $40,000 per year (paid out on the 15th and last day of each month = $3,333 per month / $1,666 paid out every second week)

WORK LOCATION
Ideally Canmore, Alberta but open to other locations.

APPLICATION PROCESS
Please submit your resume and cover letter in complete confidence to board@fastandfemale.com prior to January 7, 2012 at midnight.

Salary Range: 40,000 per year

Full job description HERE (PDF).

December 20, 2012 (Canmore, AB) – The Board of Directors of Fast and Female announces the departure of Marie-Hélène (M&H) Thibeault following more than four years of dedication to the program as Executive Director.

M&H, alumni of the Canadian alpine ski team, started with the organization in 2009. At that time, Fast and Female’s program consisted of a single event in cross country skiing reaching 150 young women.

“It is with mixed emotions that I’m stepping down from my role of Executive Director,” said M&H. “The last four years have been extremely enriching for me and definitively surpassed all my expectations with regards to where this fantastic program could go! Much of this awesomeness was achieved thanks to the amazing ambassadors, colleagues, sponsors, donors, volunteers, and supporters who have all contributed in different ways to helping us empower girls through inspiring programming. I’m extremely proud of where the program is presently and I know it’s in a fantastic position to continue growing and reaching more young women.”

In 2012, Fast and Female hosted more than 25 events in Canada, the US and Australia in a broad variety of sports and impacted more than 1,500 young women and their families. In addition to expanding its signature events for young women ages 9 to 19, Fast and Female’s programming has also grown to feature online content such as Fast and Female TV on You Tube and the Fast and Female Facebook page – all of which are intended to support the retention of young women in sports. A new programming element was recently launched called the Fast and Female Power Hour, which hopes to encourage local clubs to host their own small Fast and Female activities to help support the athletic and personal development of their young female members.

“M&H’s work has been impressive on all fronts, but Kikkan and I feel that her rock-solid prioritization of making a difference in the lives of our participants has been amazing,” said Fast and Female President and Founder, Chandra Crawford. “Her passion for empowering young women through sport has brought our programming to thousands of young women. She brought so many great ambassadors and sponsors on board and grew our community. Her deep caring has always kept us in line with the values that matter most,” added the 2006 Olympic gold medalist in cross country ski racing who launched Fast and Female in 2005 out of a need to see more girls stick to sports.

As an MBA graduate, M&H hopes to return to the corporate world in the Calgary region to apply her skills in marketing, communications, brand and culture development, as well as program management. She also hopes to take advantage of the next months to spend time with her family which includes two young children – Thomas (age 4) and Zoe (age 1).

The Fast and Female Board has launched a global search for a new Executive Director and hopes to have a new person in position by mid to late January.

“As the Board of Directors looks ahead, we are looking to bring on board a new Executive Director who can harness Fast and Female’s inspiring message and empower another generation of girls committed to the healthy lifestyle,” said Ted Kalil, Fast and Female Board member and lead on the recruitment process.

The complete job description can be found HERE. The deadline to submit a résumé and cover letter is January 7, 2013.

“While M&H leaves some highly energetic, well-qualified boots to fill, we are excited about the hiring phase and have a lot of support from our Board of Directors as we search for a new force to keep blazing the Fast and Female trail,” concluded Chandra.

M&H will remain in part-time position until a new Executive Director is in place in January.